The NSPCC sent an immediate response to our JCB campaign letter, submitted to them on Monday 12th October and demanding an explanation of why they felt it was ok to accept a massive donation from a company renting out their equipment for the destruction of West Bank homes. Our concerns are not new to them, their reply clearly highlights that they have spent time considering just how serious and damaging taking this money from JCB would be. The reply is below:

Dear [SWAN],

The NSPCC’s mission is to prevent cruelty to children, fighting child abuse in the UK and providing support and advice to both victims and professionals.

In line with Charity Commission guidance the NSPCC has produced ethical corporate fundraising guidelines reflecting its values in relation to this goal and undertakes due diligence based on criteria approved by its Trustees in relation to corporate partners.

The purpose of the above due diligence is to ensure that the NSPCC is not associated with any organisation connected with slavery, human trafficking and child labour or where a director or officer has been convicted of a sexual offence.   

The export activities of a corporate do not form part of our ethical checks unless there is demonstrable evidence that there is an association between such corporate and a country on which the UK Government/Department of Trade has formally imposed trade restrictions. 

The issues which your letter raised were discussed by the Board of Trustees and having also considered our Complaints Policy further, it appears that your allegations relate directly to JCB’s activities rather than the NSPCC’s.  Therefore, in accordance with this policy, I suggest that you contact JCB direct.

We are grateful for the employees of JCB who continue to fundraise for our work with and for children in the UK.

Yours sincerely,

Josephine Swinhoe

Executive Director of Income Generation

Yet the worries are serious – and the public are concerned. The Guardian on Friday saw numerous letters submitted expressing dismay at JCB’s actions, and SWAN are responding publicly. Watch this space. Do contact the press and join our campaign.

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